Johnson's Baby Photo Project, Utah, Idaho, Wyoming, Colorado, Washington
Posted by Craze Agency on Tuesday, December 21, 2010
In early January, Johnson's baby is going to begin shooting a 50 stage wide
photography project showcasing parents and babies sharing everyday moments of
joy together.
It's a great new high profile campaign that is going to be launching on a national tv talk show the week before mother's day 2011 and the photography book is going to follow shortly after in book stores.
At the end of the day its going to be a great unheralded project. Even though its a Johnson's book, their ultimate goal is to give the real hard working mom's and dad's of America a platform to be seen and heard from as a thank you for being great parents.
As this project doesn't fall under normal advertising and is more along the lines of a goodwill project, the subjects pay for participating in the shoots is going to be a gift baskets of 15 great items from Johnson's baby as well as a copy of the coffee table photography book when it comes out in stores. One cool aspect is that the book is going to be launched on a major national talk show (unfortunately can't use the name yet) the week before mothers day. Its definitely going to be seen by a lot of people.
Ideally they are looking for families with babies in the 10 month to 36 month range. All ethnicities. The shoots themselves will be a few crew members and the stories that they are shooting will drive where and what they shoot. The idea is to talk to the families and get their real moments of joy that they share with their baby on an everyday basis and highlight that.
It's a great new high profile campaign that is going to be launching on a national tv talk show the week before mother's day 2011 and the photography book is going to follow shortly after in book stores.
At the end of the day its going to be a great unheralded project. Even though its a Johnson's book, their ultimate goal is to give the real hard working mom's and dad's of America a platform to be seen and heard from as a thank you for being great parents.
As this project doesn't fall under normal advertising and is more along the lines of a goodwill project, the subjects pay for participating in the shoots is going to be a gift baskets of 15 great items from Johnson's baby as well as a copy of the coffee table photography book when it comes out in stores. One cool aspect is that the book is going to be launched on a major national talk show (unfortunately can't use the name yet) the week before mothers day. Its definitely going to be seen by a lot of people.
Ideally they are looking for families with babies in the 10 month to 36 month range. All ethnicities. The shoots themselves will be a few crew members and the stories that they are shooting will drive where and what they shoot. The idea is to talk to the families and get their real moments of joy that they share with their baby on an everyday basis and highlight that.
Most of these shoots take place in the subjects houses our surrounding
areas.
Looking to shoot in early January so they need to really ramp up their casting by the end of this week.
Looking to shoot in early January so they need to really ramp up their casting by the end of this week.
1. A quick intro about you as parents and your baby
2. A picture of the baby and any photos you have together
We will submit this info. to casting for consideration. If they are
interested in using your family, we will contact you.
We need your submission by Thursday, December 23,
3:00pm.
Thanks,
Craze Agency
